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YouTubers

Chris Stokel-Walker

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10 Sparks

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Book Review

YouTubers

3 min

Google bought YouTube in 2006. It now has 1.9 billion registered users.

YouTubers

Chris Stokel-Walker

3 min

YouTube’s algorithm drives the platform. Its recommend function dramatically increases viewing time.

YouTubers

Chris Stokel-Walker

3 min

YouTubers earn ad revenue based on video views, which video creators supplement with sponsorships and merchandising.

YouTubers

Chris Stokel-Walker

3 min

Being internet-famous made some creators millionaires.

YouTubers

Chris Stokel-Walker

3 min

Infrastructure and support for YouTube success is big business.

YouTubers

Chris Stokel-Walker

3 min

Scandals plague the platform as YouTubers strive to become famous at all costs.

YouTubers

Chris Stokel-Walker

3 min

“Authenticity” is an essential ingredient for successful YouTubers.

YouTubers

Chris Stokel-Walker

3 min

Many creators feel YouTube doesn’t adequately value them, so they’re abandoning the platform.

YouTubers

Chris Stokel-Walker

3 min

YouTube is driving the change to more star-centric and original programming, hoping to compete more directly with Amazon and Netflix.

YouTubers

Chris Stokel-Walker

3 min